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Simplify Communication, Strengthen Connection, A New Website Design

Lisa Currie

Updated: Apr 1, 2024

Project Context:


Challenge: The current school website lacks essential features like online applications, user-friendly design, and Google Analytics integration. This hinders communication, application rates, and overall online presence.



Measurable Goals:

  • Increase website traffic by 20% within 6 months.

  • Improve user engagement metrics (session duration, bounce rate) by 20%.

  • Established basic SEO ranking.

  • Increased applications by 3% monthly.


Successful Results & Outcomes:

  • Achievements:

  • Increased website traffic by 35% within 6 months.

  • Improved user engagement metrics (session duration, bounce rate).

  • Established basic SEO ranking.

  • Increased applications by 5% monthly.

  • Positive stakeholder feedback.

  • Challenges & Lessons Learned:

  • Content creation coordination caused delays.

  • Integrating website with school systems presented technical challenges.

  • Balancing stakeholder needs for content and functionalities.


Project Scope:

  • Deliverables:

  • Responsive website design

  • Website content (text, images, videos)

  • Online application with data collection

  • CMS for content management

  • Website launch with domain and hosting

Milestones:

  • Project kickoff meeting

  • Template selection and design elements

  • Content creation and collaboration

  • Quality assurance and testing

  • Website launch and Google Analytics sync

  • Staff training on website management


Project Planning & Execution:

  • Methodology: Hybrid Agile/Waterfall

Risk Management:

  • Delays in content, technical issues, or requirement changes.

  • Mitigation Plan: Backup content plans, clear communication with developers, flexible approach to adjustments.

Schedule & Budget:

  • Defined timeline with milestones for each phase.

  • Realistic budget for platform, hosting, content creation, and design.

  • Track progress and adjust as needed.

Communication Plan:

  • Stakeholders: School administration, staff, parents, students, board members, and community.

  • Channels: Email, meetings, presentations, newsletters, social media.

  • Communication Schedule: Frequency and content tailored to each stakeholder group.

  • Transparency and Collaboration: Communicate updates, challenges, and encourage feedback.

Metrics & KPIs:

  • Website traffic

  • Improved user engagement metrics (session duration, bounce rate)

  • SEO ranking

  • Application count

  • Surveys and online reviews

Impact & Benefits:

  • Enhanced communication and engagement: Central hub for communication with stakeholders.

  • Improved school image and brand awareness: Positive perception attracting families and staff.

  • Streamlined access to information: Easy access for stakeholders.

  • Efficient communication and collaboration: Facilitates communication among parents, teachers, and students.

Conclusion & Recommendations:

  • Overall Reflection:

  • Launched accessible, functional, and visually appealing website on October 1, 2019.

  • Google Analytics data provides guidance on content and design.

  • Website presents relevant information and received positive feedback.

  • Recommendations:

  • Regular content updates.

  • Communication routine with departments for timely updates.

  • Integrate online calendar, contact form, and "Create Once, Post Everywhere" functionality.

  • Admissions Info Event registration, landing pages, and workflows for targeted outreach.

  • Google Analytics and SEO training for user behavior insights and website improvement.



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