Project Context:
Challenge: The current school website lacks essential features like online applications, user-friendly design, and Google Analytics integration. This hinders communication, application rates, and overall online presence.
Measurable Goals:
Increase website traffic by 20% within 6 months.
Improve user engagement metrics (session duration, bounce rate) by 20%.
Established basic SEO ranking.
Increased applications by 3% monthly.
Successful Results & Outcomes:
Achievements:
Increased website traffic by 35% within 6 months.
Improved user engagement metrics (session duration, bounce rate).
Established basic SEO ranking.
Increased applications by 5% monthly.
Positive stakeholder feedback.
Challenges & Lessons Learned:
Content creation coordination caused delays.
Integrating website with school systems presented technical challenges.
Balancing stakeholder needs for content and functionalities.
Project Scope:
Deliverables:
Responsive website design
Website content (text, images, videos)
Online application with data collection
CMS for content management
Website launch with domain and hosting
Milestones:
Project kickoff meeting
Template selection and design elements
Content creation and collaboration
Quality assurance and testing
Website launch and Google Analytics sync
Staff training on website management
Project Planning & Execution:
Methodology: Hybrid Agile/Waterfall
Risk Management:
Delays in content, technical issues, or requirement changes.
Mitigation Plan: Backup content plans, clear communication with developers, flexible approach to adjustments.
Schedule & Budget:
Defined timeline with milestones for each phase.
Realistic budget for platform, hosting, content creation, and design.
Track progress and adjust as needed.
Communication Plan:
Stakeholders: School administration, staff, parents, students, board members, and community.
Channels: Email, meetings, presentations, newsletters, social media.
Communication Schedule: Frequency and content tailored to each stakeholder group.
Transparency and Collaboration: Communicate updates, challenges, and encourage feedback.
Metrics & KPIs:
Website traffic
Improved user engagement metrics (session duration, bounce rate)
SEO ranking
Application count
Surveys and online reviews
Impact & Benefits:
Enhanced communication and engagement: Central hub for communication with stakeholders.
Improved school image and brand awareness: Positive perception attracting families and staff.
Streamlined access to information: Easy access for stakeholders.
Efficient communication and collaboration: Facilitates communication among parents, teachers, and students.
Conclusion & Recommendations:
Overall Reflection:
Launched accessible, functional, and visually appealing website on October 1, 2019.
Google Analytics data provides guidance on content and design.
Website presents relevant information and received positive feedback.
Recommendations:
Regular content updates.
Communication routine with departments for timely updates.
Integrate online calendar, contact form, and "Create Once, Post Everywhere" functionality.
Admissions Info Event registration, landing pages, and workflows for targeted outreach.
Google Analytics and SEO training for user behavior insights and website improvement.
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